Demand for food and cocktails is becoming increasingly sophisticated, and Artisia by Barilla with its 3d pasta is moving in exactly this direction.
Is a properly made drink enough to make a night truly exceptional? Cocktail quality still sits at the center of the equation, but on its own it no longer holds up the entire experience. Guests have changed, they expect more. And as the time spent at the bar has stretched, attention to detail has moved to the foreground. That is why drinking and eating have to move in tandem.
Artisia by Barilla: Inspiration for Bartenders
“The new Artisia by Barilla business was created to offer a complete aperitivo, where the drink is backed by the quality of a food pairing that stays with you. Like, for example, the new Red Spaghetto,” says Valentina Parravicini, business development manager at the start- up known for its 3D-printed gastronomic pasta, designed to work precisely in a bar context. “We are a true support dish for the bartender.”
How the Project Works Between Organization and Service
In practical terms, Artisia means planning before the bar opens and maximum control over portions and waste during the evening. “The recipes come from the drink list and, at the bartender’s choice, can be developed together with chef Beatrice Guzzi to build a bespoke pairing. Pre-cooking the pasta makes it possible to organize the work in advance and go into service with a clearer head. From experience, when quantities are predictable, waste goes down and the bar remains manageable even when demand rises.”
There is also the matter of continuity. “Once boiled, the pasta can be kept in the refrigerator for another day until it is filled, without losing texture and quality. This allows more effective planning than other accompaniments, like a small focaccia or a mini pizza.” From the guest side, the shift is immediate — visually (and on the palate). “You eat and drink with the sense that everything has been executed. A bit like when you go to a restaurant.” And pasta has a broadly democratic appeal.
The Growth of Artisia by Barilla
“In 2025, requests for Artisia grew by almost 100% compared with the year before. The weight of the professional channel rose to 70%, with the rest coming from e-commerce. For us, the out-of-home business recorded 200% growth. Signals that speak to a real need in the contemporary bar.” So, onward — there is 3D pasta for everyone.
The article first appeared on Coqtail – for fine drinkers. Order your copy here
In partnership with Artisia
