The liquid stands out from the first sip, and the bottle catches the eye at first glance. With the new look for Altos Tequila, these two dimensions now sit on the same level: what ends up in the glass and what takes up space on the back bar.
A New Look That Elevates Craftsmanship and Quality
The redesign touches the full range available in Italy — Plata and Reposado — and supports the launch of the new bottle in the market, strengthening the presence of Altos in leading bars. A new look, the same tequila. The cues that keep continuity with earlier versions remain in place: the wooden stopper, as a clear thread of consistency; the hammered texture on the lower portion of the bottle, underscoring craftsmanship and a premium feel; and the high quality of the distillate, which delivers with every sip.
Bold Design and Altos Tequila’s Mexican Identity
The bottle lines and graphics, instead, move forward with a bolder attitude. The first visual cue on the label nods to Mexican rótulos, the hand-painted signs found across the country, with that brushstroke becoming an integral part of the new Altos identity. And there is more. The shift also runs through sustainability. The new bottle uses 3% post-consumer recycled glass and weighs 5.6% less than the previous one. A change that affects transport, reducing impact along the supply chain.
Global Success and 2026 Accolades for Altos
Other numbers complete the picture. Altos ranks among the most purchased super- premium tequilas in the United States and remains a steady presence behind the bar in Margarita and Paloma mixing worldwide. Drinks International rankings back this up, placing it in the Top Ten Trending Tequila 2026, the Top Ten Best Selling Tequila 2026, and Best Tequila for Margaritas 2026. This recognitions also speak to trust among bartenders and the role of the brand within the bar industry, further reinforced by the presence of Altos as the official tequila of The World’s 50 Best Bars.
The article first appeared on Coqtail – for fine drinkers. Order your copy here
In partnership with Pernod Ricard Italia
Images courtesy Altos
