Drinking habits, especially among Gen Z, are shifting toward a more deliberate rhythm. An alcoholic drink followed by a non-alcoholic one, then back again: a patterned sequence known as zebra striping.
The Zebra Striping Trend
Sitting between these alternating choices are soft drinks with a clearly defined identity. Cedrata Tassoni, for instance, draws its aroma from Calabria’s Diamante citrons, offering a flavour profile that stays coherent even after a cocktail. The Zero version widens the spectrum with a sugar-free, calorie-free formula, ideal when the night calls for stamina.
The mixed-drink world opens up further with Tassoni’s Superfine Tonic, which performs beautifully in a light, refreshing Gin & Tonic, while Bitter del Lago, with its deeper structure, shapes the backbone of signature drinks and twist-on-classics. These details make the alternation smoother and more compelling across a whole menu.
The Tassoni Collection
The Tassoni Collection is built on natural raw materials and carefully selected botanicals. Each expression carries a clear flavour line that slips easily into zebra striping, stepping in between an alcoholic and a non-alcoholic choice while supporting both. This new approach to drinking becomes a tangible style of consumption, and Tassoni emerges as a key player thanks to its distinct profile, a tool for modulating the pace of an evening without interrupting it. A presence that fits seamlessly into the way Gen Z — and increasingly, everyone else — experiences the bar today.
The article first appeared on Coqtail – for fine drinkers. Order your copy here
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